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Sandy Herrera

Transcreation

If you have invested in awesome marketing content, don´t let your efforts go to waste when mistranslating for the U.S. Hispanic or Latin American market. Also known as creative translation, transcreation is the process of recreating branded content in a foreign language. Based on the source language text, I will create new marketing content in Spanish considering the culture, slang and idiom of the country.

Unlike technical content, it is not enough to simply translate the text, the content must be written so that it attracts the local consumers and speaks their language.

If you need the layout, design and graphics of your content to be adapted for the Hispanic market, the experienced graphic designers I work with will meet your expectations.

Common transcreation projects include…

Taglines and slogans • Advertisements and emails • Global branding and campaigns • Brochures and catalogs • Website copy • Press Releases