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Sandy Herrera

Transcreation

If you have invested in awesome marketing content, don’t let your efforts go to waste when mistranslating for your target audience. Also known as creative translation, transcreation is the process of recreating branded content in a foreign language.

Based on the source language text, we create new marketing content considering the culture, slang, and idiom of the target country.

Unlike technical content, it is not enough to simply translate the text, the content must be written so that it attracts the local consumers and speaks their language.

Common transcreation projects include: 

Taglines and slogans • Advertisements and emails • Global branding and campaigns • Brochures and catalogs • Website copy • Press Releases