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Tourism marketing

5 copywriting tips to reach local travelers ?

Posted on Wednesday June 3rd, 2020Wednesday June 3rd, 2020

Once the Covid-19 pandemic finally recedes, people will start going out again. This means that tourism recovery will begin locally.    According to Forbes Magazine, 51% of Hispanics feel hopeful that their financial situation will improve in the next six months. So, this is a great opportunity for brands to reach local Hispanic travelers too.  […]

Tourism marketing

7 marketing mistakes tourism brands make during COVID ?

Posted on Tuesday May 26th, 2020Wednesday June 3rd, 2020

The pandemic has changed the way people think, behave, and buy. Beyond how you look as a brand, your actions are what matter.   Are you using the right marketing strategies? Is your content actually attracting this new audience during lockdown? Let’s see the most common marketing mistakes tourism companies make during COVID:    1. […]

Copywriting and translation

5 advantages of hiring a freelance translator & copywriter

Posted on Monday July 23rd, 2018Tuesday September 4th, 2018

The time has come to translate your marketing materials into a foreign language to reach new customers, and for one or several reasons you feel no need to engage a full or part-time employee. You probably think that a translation agency is the answer, but let me tell you something. Today, there are many companies […]

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Sandra Herrera 2018